Imagine you are launching a new product and need to get the word out to potential customers. Before the social media era the most effective ways of doing this would involve advertisements broadcast on television, and print advertisements in newspapers and magazines. One thing in common between these types of advertisements that makes them effective is their use of images to catch the viewers eye. Now that social media has become a powerful tool for advertisers, it only makes sense to choose a platform that uses images and can quickly deliver the message to a potential customer before they lose interest.
Enter Instagram. Because Instagram is an incredibly visual form of social media by using photos and videos, any advertisements fit seamlessly into one’s feed. Individuals may not even realize that they are being advertised to. Also customers can easily how the product looks or ways that it can be used. Social Media Examiner posted an article on 5 Ways Marketers Can Use Instagram. Take a look and think about ways that you have seen companies use some of these techniques.